What does the decision-making process refer to in cognitive psychology?

The decision-making process, in the context of cognitive psychology, refers specifically to the mental processes involved in making choices. This includes evaluating options, weighing probabilities, considering potential outcomes, and ultimately selecting a course of action based on cognitive appraisal. Cognitive psychology investigates how individuals systematically process information to arrive at decisions, encompassing various theoretical frameworks such as rational choice theory and heuristics.

This choice highlights the interplay between cognition and choice, emphasizing that decision-making is rooted in complex mental activities rather than just immediate reactions, physical actions, or observational behavior. It addresses how beliefs, attitudes, biases, and prior experiences influence the process, making it a central focus of cognitive studies.